Project Spotlight: The Hispanic Choice Awards
It’s about time for another peek at what I do! It is only appropriate that I share with you the biggest undertaking of my career since its around the corner, and its also the most exciting as well—The Hispanic Choice Awards. This event was one of C-Luxe’s first official clients in 2010, and it has been quite an eye-opening road! Event Background The Hispanic Choice Awards (HCA) is a high-level Red Carpet event that celebrates the contributions of Latino professionals, businesses and organizations across all sectors in the Delaware Valley. HCA started in 2004 when Javier Suarez, then owner of the Hispanic Yellow Pages , decided to honor the businesses that were a part of the publication. The initial event drew only about 23 guests and took place at the Zellerbach Theatre at the Annenberg Center . Despite low numbers, Javier was convinced that he was on to something so he decided to try the event for a 2 nd time. In 2005, the attendance increased to 300 and the show too...